pricing
Finding is free. You pay for what AI writes.
The scan and the checks cost nothing on any plan. A plan buys AI credits, and one credit is one value written by AI that you keep. Two worked examples below so you can place your store before you install.
four plans
Pick by how much AI writing you need a month.
Free
$0
- 200 AI credits, once
- 1 job at a time
- Bulk edits
- Custom jobs
Starter
$20/ month
- 1,000 AI credits a month
- 1 job at a time
- Bulk edits
- Custom jobs
Growthrecommended
$50/ month
- 2,500 AI credits a month
- 3 jobs at a time
- Bulk edits
- Custom jobs
Scale
$150/ month
- 7,500 AI credits a month
- 5 jobs at a time
- Bulk edits
- Custom jobs
Extra credits on any paid plan: 2 cents each, up to a spending limit that starts at $100 a month and that you set. Billed on your Shopify invoice.
the unit
One credit, one value.
| A product category | 1 per product |
| A category detail (color, size, material) | 1 per value |
| A product description | 1 per product |
| Image alt text | 1 per image |
| SEO title and meta description | 2 per product (one each) |
| A translation | 1 per field, per language |
| A title rewrite from the title check | 1 per title |
| A metafield value written by AI | 1 per value |
- The scan: every product, as often as you run it.
- The checks and the audit: vendors, tags, titles, and the ten detect-only rows.
- Merging vendor and tag spellings, up to 25 products at a time. A larger merge needs a paid plan.
- Undo, every time.
two stores
What a whole backlog costs.
Both examples fill everything the scan finds in one month. Your own count comes from the free scan; these are here so the numbers have a shape.
A 60-product store, 2 photos each
| Alt text for 120 images | 120 |
| Categories for 60 products | 60 |
| SEO for 60 products | 120 |
| Descriptions for the 15 with none | 15 |
315 credits. The Free plan's 200 covers alt text and categories. Starter at $20 covers all of it , with 685 credits left.
A 340-product store, 4 photos each
| Alt text for 1,360 images | 1,360 |
| Category details, 3 per product | 1,020 |
| SEO for 340 products | 680 |
| Descriptions for the 40 with none | 40 |
3,100 credits for the whole backlog. Growth at $50 covers 2,500; the remaining 600 cost $12 at 2 cents each, or wait for next month's allowance. After the backlog, a month's new products use a fraction of that.
good to know
Common questions
What is an AI credit?
One value written by AI. One alt text, one category, one description, one translated field. SEO is two, because it writes a title and a meta description. You see the count before anything runs, and a page fill charges only when you save.
What is free?
The scan, the checks, the audit, and undo. On every plan, for every product. A merge of up to 25 products is free too; a larger one needs a paid plan. Credits are spent only when AI writes a value you keep.
What needs a paid plan?
Bulk edits and custom jobs: filling a whole scope in one go, setting a field across a filtered set, metafields, translations as a job. The free plan fills the six gaps one page of 25 at a time, with its 200 credits.
What happens when I run out of credits?
On the free plan, fills pause until you pick a plan; the scan and checks keep working. On a paid plan, extra credits are billed at 2 cents each, up to a spending limit that starts at $100 a month. You can raise or lower it in the app.
Do unused credits carry over?
No. The allowance resets each month. The two examples above are backlogs; a normal month costs far less than the first.
Can I change plans?
Yes. Upgrades take effect right away. Downgrades start at your next renewal. Billing is through Shopify, on your Shopify invoice.
Is there a trial?
The free plan is the trial: 200 credits, no time limit. That is enough to fill one gap on a small store and see the results before you pay.
you're in control
Approve each change, or bulk fill and undo anything.
AI can do this work. It shouldn't do it alone. Fillwell is built that way on purpose.
- You guide it. Tell it what to do in plain words.
- It skips when unsure. It never guesses into your live store.
- You can undo anything. One row, one page, or all of it, for 30 days.
Your store. Your decision.
Get the material from the @description.
explore fillwell
See everything Fillwell can do.
One free scan finds the gaps. Then Fillwell fills them, and you approve or undo. Start anywhere.
Start with the free scan. Pay when it is worth it.
The count is free. Then you know what a plan would buy.
Free scan · public store only · no install needed.