image alt text
Tell Google what your product photos show.
Alt text is a short line that says what a photo shows. Google and screen readers use it. It is often left empty, because it sits on each image where it is easy to miss. Fillwell looks at each photo and writes it for you.
why it matters
Why alt text matters
Alt text does three jobs at once. Fill it, and you get:
Google Images
Google uses alt text to understand what a photo shows. That helps the photo appear in image search.
Screen readers
Shoppers who use a screen reader can understand your images.
AI shopping
AI reads the alt text to know what a photo shows. Fill it so your photos help too.
the fix
Fillwell fills them. You approve in batches.
It reads what your store already says, then fills the empty fields. It never changes anything on its own.
The scan counts them
It is free and runs on install. It reads every image on every product.
AI writes what it sees
It looks at each photo and writes one clear line. No "image of" filler.
You approve, with undo
Nothing changes until you say yes. Undo one row, a page, or all of it.
good to know
Common questions
How do I find images with no alt text?
In Shopify admin, Content, Files has an Alt text filter. It lists files one at a time, not by product, and you still write each line by hand. The scan counts them by product for you.
What makes good alt text?
One plain line about what you see: the subject, its color, the setting, in about 125 characters or less. That is what Fillwell writes.
What about photos that aren't the product?
A lifestyle photo or a size chart gets described for what it is. Fillwell won't guess.
What does it cost?
The scan is free. Filling uses AI credits, and you see the count before you run anything.
How is this different from an alt text app?
Most alt text apps write from the product title and a template, and put the same line on every image of the product. Fillwell describes each image from the image, shows it next to the thumbnail, and asks you to approve. See the side-by-side on the alt text apps compared page.
you're in control
Approve each change, or bulk fill and undo anything.
AI can do this work. It shouldn't do it alone. Fillwell is built that way on purpose.
- You guide it. Tell it what to do in plain words.
- It skips when unsure. It never guesses into your live store.
- You can undo anything. One row, one page, or all of it, for 30 days.
Your store. Your decision.
Get the material from the @description.
explore fillwell
See everything Fillwell can do.
One free scan finds the gaps. Then Fillwell fills them, and you approve or undo. Start anywhere.
See how many of your images have no alt text.
Scan free. See the count. Fill what's worth filling.
Ready to fix them? Add Fillwell to Shopify →
Free scan · public store only · no install needed.